Last Updated: August 14, 2025
Purpose & Scope
This Privacy Policy explains how Atlantic Valves (“Atlantic Valves,” “we,” “our,” or “us”) collects, uses, discloses, and safeguards information when you interact with our websites, ecommerce storefronts, customer portals, marketing communications, and any offline channels such as sales or customer support (collectively, the “Services”). This Policy is incorporated by reference into our Terms of Service.
We serve a global audience and aim to comply with applicable data protection laws, including the EU/UK GDPR and relevant U.S. state privacy laws. Where the law provides rights (such as access, deletion, or correction), we honor those rights as described below.
Who we are: [legal company name of Atlantic Valves], operating AtlanticValves.com and related sites.
Information We Collect
We collect information from or about visitors, customers, prospective customers, distributors, suppliers, and other business contacts (“Individuals”).
a) Information You Provide
- Account & Order Details: name, company, job title, billing/shipping address, email, phone, and order history.
- B2B & Distributor Information: company name, tax/VAT IDs, purchasing roles, areas served, and other information relevant to distributor onboarding or trade accounts.
- Communications & Support: information you share when you contact us (email, chat, phone), request quotes, subscribe to newsletters, or complete forms/surveys.
- Reviews & Public Content: content you submit (e.g., product reviews). Information posted publicly is not protected by this Policy.
b) Information Collected Automatically
When you use the Services, we (and our service providers) may automatically collect: IP address, device identifiers, browser type, OS, language, referring/exit pages, pages viewed, links clicked, session duration, and similar usage data. We also use cookies, pixels, local storage, and similar technologies (“Cookies/Tracking Technologies”) to operate and improve our Services, analyze performance, remember preferences, and support advertising.
c) Approximate Location
We may derive a coarse location from your IP address to personalize content, detect fraud, or apply regional settings. You can limit location collection in your device/browser settings.
d) Information From Partners
We may receive information from payment processors, analytics providers, advertising partners, logistics providers, data enrichment tools, and similar vendors to support ecommerce, order fulfillment, fraud prevention, and marketing.
e) Ideas & Feedback You Submit
If you choose to submit ideas or feedback, you agree we may use them to develop and improve products and Services without obligation to you, unless prohibited by law.
How We Use Information
We use personal information for the following purposes (where applicable law allows):
- Provide & Improve the Services: process orders, ship products, provide quotes, manage accounts, verify identity, and deliver customer support.
- Operations & Administration: maintain security, troubleshoot, analyze usage, develop new features, and ensure quality control.
- B2B & Distributor Relations: evaluate applications, manage pricing/tiering, and support channel communications.
- Payments & Fraud Prevention: process transactions and prevent misuse or unlawful activity.
- Marketing & Communications: send product updates, promotions, educational content, invitations to events, and surveys (you can opt out at any time).
- Research & Analytics: create aggregated or de-identified insights to understand trends and improve performance.
- Legal & Compliance: comply with laws, enforce our Terms, and protect our rights, users, and the public.
- With Your Consent: for any additional purposes disclosed at collection.
Cookies, Analytics & Advertising Choices
We and third parties use Cookies/Tracking Technologies for the purposes above, including:
- Operationally Necessary: site functionality (e.g., cart, checkout, authentication).
- Performance & Analytics: measuring traffic and engagement (e.g., Google Analytics).
- Functionality: remembering preferences and enhancing features.
- Advertising/Targeting: showing relevant ads and measuring their effectiveness.
Your choices:
- Browser controls can block or delete cookies; some features may not work without them.
- Google Analytics opt-out: install the browser add-on.
- Interest-based ads: you may opt out through industry tools such as NAI/DAA/EDAA (availability varies by region).
- Do Not Track: we currently do not respond to DNT signals.
Legal Bases (EU/UK GDPR)
Where GDPR/UK GDPR applies, we process personal data based on: (i) performance of a contract or steps prior to entering it; (ii) our legitimate interests (e.g., site security, B2B marketing, fraud prevention); (iii) compliance with legal obligations; and/or (iv) your consent (where required).
How We Share Information
We may share information with:
- Service Providers/Vendors: payment processors, hosting, analytics, email/SMS platforms, logistics/shipping, customer support tools, and security/fraud services.
- Business Partners & Distributors: to fulfill orders, coordinate channel sales, and support joint offerings (where permitted).
- Affiliates: within our corporate family for the purposes described in this Policy.
- Legal & Safety: to comply with law, enforce our Terms, or protect rights, property, and safety.
- Corporate Transactions: in connection with a merger, acquisition, financing, or sale of assets (your information may be transferred to the successor entity).
We do not allow vendors to use your information for their own purposes except as necessary to provide services to us, or where you separately consent/agree with them.
Your Choices & Opt-Outs
- Marketing Emails: use the “unsubscribe” link in our emails or contact us (see Section 15).
- SMS/Phone: tell us during a call or contact us to be added to do-not-call lists (processed within legally required timeframes).
- Cookies/Ads: manage through your browser/device and the tools listed in Section 4.
- Consent Withdrawal: where processing relies on consent, you can withdraw it at any time (this will not affect prior lawful processing).
Your Privacy Rights
Your rights depend on your location and applicable law.
a) EU/UK (GDPR/UK GDPR)
You may have the right to access, correct, delete, restrict, object to certain processing (including direct marketing), and data portability, and to withdraw consent where processing is based on consent. You also have the right to lodge a complaint with your supervisory authority.
b) U.S. State Laws (e.g., CA/VA/CO/CT/UT and others)
Where applicable, you may have the right to know/access, correct, delete, opt out of “sale” or “sharing” (as defined by law), and limit the use/disclosure of sensitive personal information. You may also have appeal rights if we deny a request.
How to exercise rights: See Section 15 (Contact Us). We will verify your request (and, where permitted, accept requests from authorized agents). We do not discriminate against you for exercising a privacy right.
Note for Atlantic Valves: If you do not sell or share personal information for cross-context behavioral advertising, add: “We do not sell or share personal information as defined by applicable U.S. state privacy laws.” If you do, include your opt-out method and a “Do Not Sell or Share My Personal Information” link.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information (including TLS/SSL encryption in transit for sensitive data). No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
If we learn of a security incident that affects your information, we may notify you by email, posting a notice on our site, or other required/appropriate means.
Data Retention
We retain personal information for as long as needed to provide the Services, comply with legal obligations, resolve disputes, protect our rights, and pursue legitimate business purposes. Retention periods vary based on the type of data and our legal/regulatory requirements.
International Transfers
If you access the Services from outside the United States, your information may be transferred to, stored, or processed in the U.S. and other countries that may have different data protection laws. Where required, we use appropriate safeguards (e.g., Standard Contractual Clauses) to protect cross-border transfers.
Third-Party Services & Links
Our Services may link to third-party websites, apps, or services (e.g., payment gateways, social media widgets). Their privacy practices are governed by their own policies. We encourage you to review them.
Children’s Privacy
Our Services are not directed to children under 16, and we do not knowingly collect personal information from children under 16. Parents/guardians who believe a child has provided personal information may contact us to request deletion.
Changes to This Policy
We may update this Policy from time to time. Material changes will be posted on this page with an updated “Last Updated” date, and, where required, we will provide additional notice.
Contact Us & How to Exercise Your Rights
To access, correct, delete, or exercise other privacy rights—or if you have questions about this Policy—contact us.
For faster handling of rights requests, please include your name, contact details, relationship to Atlantic Valves (e.g., customer, distributor), the request type (access/correct/delete/opt-out/etc.), and the region/state/country you reside in.
Additional Disclosures (California “Notice at Collection”)
If California law applies, we provide the following notice at or before the point of collection:
- Categories of Personal Information Collected: Identifiers (name, email, phone, address), commercial information (orders, quotes), internet/technical data (IP, device info, usage), professional/employment information (role, company), and in limited cases geolocation (approximate).
- Purposes: As described in Section 3 (provide Services, operations, security/fraud, B2B/distributor relations, marketing, research, compliance).
- Retention: As described in Section 10.
- Sharing: As described in Section 6 (service providers, affiliates, partners, legal/safety, transactions).
- Selling/Sharing: We do not sell or share personal information.
- Sensitive Personal Information: We do not use or disclose sensitive personal information for purposes requiring a right to limit under California law.